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New Packaging Mandates Force CPG to Rethink Materials

Extended Producer Responsibility laws are moving from Europe to multiple U.S. states — and CPG packaging budgets are next.

By FTW Editorial·May 3, 2026·4 min read
protein-snacks

A wave of EPR legislation in the U.S. is reshaping how packaged food companies design and source materials.

What happened

Multiple U.S. states have passed or are advancing Extended Producer Responsibility laws covering food packaging, with implementation timelines through 2027.

Why it matters

EPR shifts the cost of packaging waste onto producers. For CPG brands, this turns packaging from a marketing decision into a material P&L line.

Market impact

Suppliers of mono-material plastics, fiber-based packaging, and refill formats are positioned to win share. Multi-layer flexibles face the greatest exposure.

Consumer insight

Consumers consistently say they prefer recyclable packaging — but switch behavior is muted unless price and convenience are equal.

Strategic takeaway

Build a packaging roadmap that assumes EPR coverage in your top 10 markets by 2027. Front-load redesigns where SKU velocity is highest.
#packaging#sustainability#epr

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