Packaging
New Packaging Mandates Force CPG to Rethink Materials
Extended Producer Responsibility laws are moving from Europe to multiple U.S. states; CPG packaging budgets are next.
By FTF Editorial Team·May 3, 2026·4 min read
A wave of EPR legislation in the U.S. is reshaping how packaged food companies design and source materials.
What happened
Multiple U.S. states have passed or are advancing Extended Producer Responsibility laws covering food packaging, with implementation timelines through 2027.
Why it matters
EPR shifts the cost of packaging waste onto producers. For CPG brands, this turns packaging from a marketing decision into a material P&L line.
Market impact
Suppliers of mono-material plastics, fiber-based packaging, and refill formats are positioned to win share. Multi-layer flexibles face the greatest exposure.
Consumer insight
Consumers consistently say they prefer recyclable packaging. However, switch behavior is muted unless price and convenience are equal.
Strategic takeaway
Build a packaging roadmap that assumes EPR coverage in your top 10 markets by 2027. Front-load redesigns where SKU velocity is highest.
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