Consumer packaged goods brands, launches, and strategy.
Yuzu kosho — the fermented green chile and citrus paste from Kyushu — is becoming the next sriracha-class condiment, with national CPG launches from Momofuku, Fly By Jing, and Heinz.
May 27, 2026
Legacy pasta brands are extending into protein-fortified SKUs as GLP-1 households reshape the dinner plate.
May 21, 2026
Freeze-dried Skittles, Jolly Ranchers, and gummy worms are the first new candy format with real velocity in a decade.
May 21, 2026
Banza, Barilla Protein+, and ZENB are reshaping the pasta category — once a commodity — into a high-protein, low-glycemic battleground.
May 20, 2026
Long-fermentation tech is letting commercial bakeries deliver pandemic-grade home loaves at scale.
May 20, 2026
Fresh and frozen pet food is moving from DTC subscriptions into the main grocery freezer and chilled cases, eroding kibble share at unprecedented speed.
May 20, 2026
The bar category that birthed RXBar, Perfect Bar, and a hundred imitators is finally cooling.
May 20, 2026
Tallow is having a renaissance, with chip brands, fast-food chains, and even cookie makers quietly reformulating around beef and lamb fat.
May 20, 2026
Five years into its breakout, hot honey is everywhere — which is exactly why category buyers are quietly cutting SKUs.
May 20, 2026
Smaller portions, denser protein, easier digestion. The biggest CPG R&D pipelines are being rewritten around a customer who eats 30% less.
May 13, 2026
Beyond Meat, Impossible, and a wave of private-label challengers are stripping ingredient decks and chasing whole-food positioning as flexitarian shoppers return — but only on better products.
May 13, 2026
Gen Z is buying more high-protein snacks than any prior cohort at the same age — and brands are reformulating accordingly.
May 12, 2026
Private label isnt about cheaper alternatives anymore — at Costco and Trader Joes, its the destination product.
May 6, 2026
Premium frozen has cycled before — the difference this time is restaurant-grade culinary leadership.
Apr 23, 2026