#aguasfrescas

Aguas Frescas Scale Into the Ready-to-Drink Beverage Aisle

Aguas frescas, including jamaica, horchata, and tamarindo, are poised for significant expansion into the shelf-stable and chilled ready-to-drink (RTD) beverage categories. This move capitalizes on consumer demand for lower-sugar, fruit-forward refreshment and authentic global flavors.

Jul 1, 2026