6 signals tagged #beverage.
Bright, grassy, vanilla-coconut pandan is the breakout green flavor of 2026. It's landing in lattes, ice cream pints, and CPG cookies as brands look for the next matcha.
May 28, 2026
Matcha demand has outrun a centuries-old supply chain, and US cafes are quietly reformulating around the shortage.
May 21, 2026
After a five-year run, oat milk's category-defining moment is ending as the non-dairy aisle splinters.
May 20, 2026
The Chinese new-tea chains are running the US playbook Starbucks wrote, at twice the speed.
May 20, 2026
The energy drink category is one bad press cycle away from age-gated sales nationwide.
May 20, 2026
Kava bars are quietly replicating the early coffeehouse arc: community-first, ritual-driven, and growing through word of mouth.
Apr 25, 2026
