#markettrends2026

Protein-Puffed Snacks Crunch Into the Better-For-You Aisle

High-protein extruded snacks are disrupting the traditional salty snack aisle, leveraging nitrogen-flash puffing and new plant-protein blends. As legacy brands lose shelf space to nutrient-dense puffs, the category is shifting from empty calories to functional, crunchy meal-replacements.

Jun 20, 2026