CPG·5 min read
High-Protein Pasta Is Eating the Center Aisle
Legacy pasta brands are extending into protein-fortified SKUs as GLP-1 households reshape the dinner plate.
May 21, 2026
Tag
#protein
5 signals tagged #protein.
Articles tagged #protein
Functional Foods·5 min read
Meal Replacement Shakes Pivot Into GLP-1 Companion Products
The category that lost its tech-bro identity has found a second life with the 12 million Americans on GLP-1s.
May 20, 2026
Functional Foods·5 min read
Cottage Cheese Eats Greek Yogurts Lunch
Cottage cheese has gone from grandmothers fridge to the fastest-growing dairy SKU in the high-protein set.
May 20, 2026
CPG·5 min read
Protein Snacks Continue Dominating Gen Z Grocery Spending
Gen Z is buying more high-protein snacks than any prior cohort at the same age — and brands are reformulating accordingly.
May 12, 2026
Consumer Behavior·5 min read
Meal Kits Find a Second Act in the GLP-1 Era
After years of subscriber decline, meal-kit operators have a new growth audience: the 12+ million Americans on GLP-1 medications who need smaller portions and more protein.
May 7, 2026