
CPG·5 min read
High-Protein Pasta Is Eating the Center Aisle
Legacy pasta brands are extending into protein-fortified SKUs as GLP-1 households reshape the dinner plate.
May 21, 2026
5 signals tagged #protein.

Legacy pasta brands are extending into protein-fortified SKUs as GLP-1 households reshape the dinner plate.
May 21, 2026

The category that lost its tech-bro identity has found a second life with the 12 million Americans on GLP-1s.
May 20, 2026

Cottage cheese has gone from grandmothers fridge to the fastest-growing dairy SKU in the high-protein set.
May 20, 2026

Gen Z is buying more high-protein snacks than any prior cohort at the same age — and brands are reformulating accordingly.
May 12, 2026

After years of subscriber decline, meal-kit operators have a new growth audience: the 12+ million Americans on GLP-1 medications who need smaller portions and more protein.
May 7, 2026