9 signals tagged #wellness.
Lavender is transcending its aromatherapy roots to become a dominant floral player in the beverage sector, driven by consumer demand for stress-reducing flavors in tea, coffee, and cocoa.
Jul 15, 2026
School lunch is quietly undergoing its biggest operational shift in two generations.
May 20, 2026
The most studied sports supplement of the last 30 years is breaking out of the gym-bro aisle into RTD beverages, gummies, and even cereal.
May 13, 2026
Wellness influencers turned 'seed oils' into a culture-war ingredient. CPG brands are quietly reformulating to tallow, avocado, and olive, even when the science is contested.
May 13, 2026
ZOE, Nutrisense, Levels, and a wave of CGM-driven nutrition apps have built impressive subscriber bases, but churn is high and clinical evidence remains thin.
May 13, 2026
Four Sigmatic blazed the trail. Now Folgers, Maxwell House, and major private labels are launching mushroom-blended coffee for the mainstream aisle.
May 13, 2026
GLP-1 medications are reshaping how millions of Americans eat out. Restaurant chains are adapting menus to match.
May 7, 2026
Peptides have moved from grey-market biohacker forums to GNC and Sprouts shelves, faster than the regulatory framework can keep up.
May 6, 2026
Electrolyte hydration is one of the fastest-built CPG categories of the past five years, and it's already consolidating.
Apr 27, 2026
