4 signals tagged #genz.
Dirty soda is giving beverage brands a new way to compete: sell a finished flavor, or sell the ingredients that make an everyday soda feel personal. The 2026 opportunity is translating the appeal of shop-made customization into products that work on a retail shelf.
Aug 24, 2026
The 'swicy' sweet-and-spicy profile has become the dominant flavor logic of 2026, spanning snacks, sauces, beverages, and confections as consumers chase contrast-driven craveability.
Jun 25, 2026
Gen Z is buying more high-protein snacks than any prior cohort at the same age, and brands are reformulating accordingly.
May 12, 2026
Functional energy drinks grew 24% last year while ground coffee was flat. The morning routine is being unbundled, and Gen Z is leading the shift.
May 8, 2026
