
Meal Kits Quietly Return — But Smaller
The mass-market meal kit category is shrinking, but vertical meal kits targeting diabetic, senior, and high-protein consumers are growing 40%+ YoY.
May 20, 2026
How shoppers and diners are changing.

The mass-market meal kit category is shrinking, but vertical meal kits targeting diabetic, senior, and high-protein consumers are growing 40%+ YoY.
May 20, 2026

The tipping-on-everything backlash has reached the grocery basket — and shoppers are voting with the slider.
May 20, 2026

With an estimated 12% of US adults now on GLP-1 medications, major snack brands are reformulating around smaller portions, higher protein, and slow-digesting carbs.
May 20, 2026

The sourdough starter on top of your fridge is dead, and the data confirms what everyone suspected.
May 20, 2026

After years of subscriber decline, meal-kit operators have a new growth audience: the 12+ million Americans on GLP-1 medications who need smaller portions and more protein.
May 7, 2026

Butter boards died; the format they unlocked is shaping the next wave of deli innovation.
May 7, 2026