Consumer Behavior·5 min read
Meal Kits Quietly Return — But Smaller
The mass-market meal kit category is shrinking, but vertical meal kits targeting diabetic, senior, and high-protein consumers are growing 40%+ YoY.
May 20, 2026
Section
Consumer Behavior
How shoppers and diners are changing.
Latest consumer behavior signals
Consumer Behavior·4 min read
Grocery Delivery Tipping Fatigue Hits Instacart and DoorDash
The tipping-on-everything backlash has reached the grocery basket — and shoppers are voting with the slider.
May 20, 2026
Consumer Behavior·5 min read
CPG Reformulates for the GLP-1 Shopper
With an estimated 12% of US adults now on GLP-1 medications, major snack brands are reformulating around smaller portions, higher protein, and slow-digesting carbs.
May 20, 2026
Consumer Behavior·5 min read
The End of the Sourdough Era
The sourdough starter on top of your fridge is dead, and the data confirms what everyone suspected.
May 20, 2026
Consumer Behavior·5 min read
Meal Kits Find a Second Act in the GLP-1 Era
After years of subscriber decline, meal-kit operators have a new growth audience: the 12+ million Americans on GLP-1 medications who need smaller portions and more protein.
May 7, 2026
Consumer Behavior·5 min read
Butter Boards Are Dead. Long Live the Format.
Butter boards died; the format they unlocked is shaping the next wave of deli innovation.
May 7, 2026