Wellness·5 min read
Functional Mushroom Brands Expand Into Ingestible Beauty
Reishi, chaga, and tremella mushroom brands are launching collagen-support and skin-hydration powders that blur food and beauty.
May 20, 2026
Section
Wellness
Health, nutrition, and wellness trends.
Latest wellness signals
Wellness·5 min read
Insurers Begin Reimbursing 'Food Is Medicine' Programs at Scale
Medicare Advantage, Kaiser, and Aetna are expanding medically-tailored meals and produce-prescription pilots into permanent benefits.
May 20, 2026
Wellness·5 min read
Anti-Inflammatory Positioning Becomes the Next Big CPG Claim
Brands are pivoting from 'high protein' to 'anti-inflammatory,' featuring turmeric, ginger, omega-3, and tart cherry as hero ingredients.
May 20, 2026
Wellness·5 min read
Personalized Vitamin Boom Goes Bust
The personalized vitamin subscription boom is ending. Care/of shut down, Persona's revenue is down, and consumers are returning to simple, transparent multivitamins.
May 20, 2026
Wellness·5 min read
Scratch Cooking Returns to School Cafeterias
School lunch is quietly undergoing its biggest operational shift in two generations.
May 20, 2026
Wellness·5 min read
Peptide Supplements Cross From Biohacker Niche to Wellness Aisle
Peptides have moved from grey-market biohacker forums to GNC and Sprouts shelves — faster than the regulatory framework can keep up.
May 6, 2026